Things take time.

(There are, of course, some companies that like Athena sprout fully-formed from the head of their creators — Amazon and TSMC come to mind.)

When we build hagiographies of the companies we love (or at least find most interesting), it can be tempting to draw clean, neat, satisfying arcs and fast forward through the boring eras that do not inform our modern understanding of those organizations.

But neither the Nike Cortez nor the Lego System 236 Garage with Automatic Door came from the first decade of either company’s existence.

Part of success is staying alive long enough to have the right kinds of things happen to you all at once.

Lightning bolt
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