The secret, he pointed out to me, was that the soap was more than soap. It was a behavior-change delivery vehicle.
“That’s not my problem” is possibly the worst thing people can think, whether they are start- ing an operation, taxiing an airplane full of passengers down a runway, or building a thousand-foot-tall skyscraper. But in medi- cine, we see it all the time. I’ve seen it in my own operating room.