A couple weeks ago my friend Rosh introduced me to the greatest social network ever, which is the Apple Watch Activity Sharing mechanism.

It is terrific: quiet, benign, and universally pleasant. It is, I imagine, what most people get out of Instagram. It consistently entirely of you getting push notifications when someone you know finishes a workout or closes their rings, and you optionally sending a reply.

The replies, by the way, are incredibly silly and cheesy:

There’s a banality to them that crosses over into irony, but it’s so *fun*. There is literally nothing negative or challenging about my enrollment in this little lattice society of Apple Watch wearers; I go for a morning run, I get some texts saying “Yeehaw! 🤠” or “Missed the bus? 💪”, and I smile.

It feels nice. Twitter doesn’t feel nice 1; Facebook doesn’t feel nice. Apple Watch friends feel nice.

  1. Which is not to say it’s not valuable, but it’s certainly not nice 

Liked this post? You should subscribe to my newsletter and follow me on Twitter.

(I've got an RSS feed, too, if you'd prefer.)