Thu Jul 20, 2017
I want to do an earnest, thorough analysis of Buttondown’s launch at some point in the future: what the traffic was like, conversion rates, et cetera. (Truth be told, I haven’t even looked at those numbers yet — there were a bunch of visitors, there were a bunch of signups, and that’s pretty much all I know because I’ve been so in the weeds with work the past week and a half.)
That’s not what this post is, though that post is coming! Instead, I wanted to talk about the question that I always wished more people talked about during launch postmortems:
Where did I mess up?
Tue Jul 4, 2017
Yeah, this is on here now. I decided having a separate site for Village Blacksmith's posts was dumb, and am now migrating everything over here. Graphs and such are missing for now, but I'll backfill them soon.
Switching App Store ads back on for Barback was the correct move. Yay for repeatable, scalable (well, to a certain point) marketing loops.
Even if I didn’t hit all my engagement targets for Buttondown, it’s in an infinitely better (read: it is actually stable now) place tech-wise.
- Wasn’t as aggressive about marketing Buttondown as I should have been. I have a public launch (aka submitting to Product Hunt and Hacker News and seeing what happens) in the calendar, though!
Consolidating my web presence! I’ve given this site a facelift, am in the process of migrating Village Blacksmith posts to it, and then will clean that up so it’s more of a straightforward marketing page.
Launching Very Cute, my silly React Native app for viewing cute pictures of animals. This is like 80% done and I just need to commit to getting it across the finish line.