I want to do an earnest, thorough analysis of Buttondown’s launch at some point in the future: what the traffic was like, conversion rates, et cetera. (Truth be told, I haven’t even looked at those numbers yet — there were a bunch of visitors, there were a bunch of signups, and that’s pretty much all I know because I’ve been so in the weeds with work the past week and a half.)
That’s not what this post is, though that post is coming! Instead, I wanted to talk about the question that I always wished more people talked about during launch postmortems:
Where did I mess up?
Switching App Store ads back on for Barback was the correct move. Yay for repeatable, scalable (well, to a certain point) marketing loops.
Even if I didn’t hit all my engagement targets for Buttondown, it’s in an infinitely better (read: it is actually stable now) place tech-wise.
Consolidating my web presence! I’ve given this site a facelift, am in the process of migrating Village Blacksmith posts to it, and then will clean that up so it’s more of a straightforward marketing page.
Launching Very Cute, my silly React Native app for viewing cute pictures of animals. This is like 80% done and I just need to commit to getting it across the finish line.