Justin Duke

Everything I got wrong with Buttondown's launch

I want to do an earnest, thorough analysis of Buttondown’s launch at some point in the future: what the traffic was like, conversion rates, et cetera. (Truth be told, I haven’t even looked at those numbers yet — there were a bunch of visitors, there were a bunch of signups, and that’s pretty much all I know because I’ve been so in the weeds with work the past week and a half.)

That’s not what this post is, though that post is coming! Instead, I wanted to talk about the question that I always wished more people talked about during launch postmortems:

Where did I mess up?

Read more →
© 2017 Justin Duke • All rights reserved • I hope you have a nice day.